In an attempt to create a more familiar brain-machine interaction for biometric authentication applications, we investigated the efficiency of using the users’ personal hobbies, interests, and memory collections. This approach creates a unique and pleasant experience that can be later utilized within an authentication protocol. This paper presents a new EEG dataset recorded while subjects watch images of popular hobbies, pictures with no point of interest and images with great personal significance. In addition, we propose several applications that can be tackled with our newly collected dataset. Namely, our study showcases 4 types of applications and we obtain state-of-the-art level results for all of them. The tackled tasks are: emotion classification, category classification, authorization process, and person identification. Our experiments show great potential for using EEG response to hobby visualization for people authentication. In our study, we show preliminary results for using predilection for personal hobbies, as measured by EEG, for identifying people. Also, we propose a novel authorization process paradigm using electroencephalograms. Code and dataset are available here.